What's in a name, a color, a logo?
On July 1, 2007, Pacific International Securities Inc. became PI Financial Corp., or simply PI Financial, and refreshed our corporate graphics and logo with a distinctive and dynamic citrus color and slate gray.
We retained the "PI" in our name to recognize our successful past, as we are proud of our history as Pacific International Securities Inc. and our proven track record of serving our clients.
The PI of today stands for a lot more than Pacific, or our beautiful western Canadian head office location and our roots.
Today, PI reflects who we are and many of the values and principles we follow. PI stands for Professional, Proven, dedicated to Performance, and Passionate about producing results; we are a company of Integrity with Inspired people who have market Insight and good Instincts.
The three-bladed "turbine", which forms part of our logo, represents the three key client groups we serve - private clients, corporations, and institutions. The turbine symbolizes our drive for results, performance and growth, an unrelenting focus on our clients' goals, and also our responsiveness to marketplace changes. Our new corporate position: "experience. driven." echoes these sentiments.
The new design and colors reflect the dynamic nature of our business, as we have continued and will continue to expand our private client services, capital markets activities, and our institutional sales capabilities. The term "Financial" in our name encapsulates the various types of clients we serve and services we offer.
PI Financial's new "look" also embodies our commitment to remaining current in the market and providing fresh Perspectives and Intelligence - to better serve our clients' needs.