PI Financial to sponsor ski cross star Marielle Thompson



VANCOUVER, BC – Wednesday, June 13, 2012 – PI Financial Corp. announced today that it has signed a two-year sponsorship agreement with Whistler, B.C.'s Marielle Thompson, a member of the Canadian ski cross team. Ms. Thompson, at age 19, was the breakout star in the World Cup where she scored six podiums this past season including three gold medals. As a result, she became the first Canadian to win an individual ski cross overall World Cup title. As winner of the overall World Cup, she received the coveted Crystal Globe.

Max Meier, Chairman & Chief Executive Officer of PI Financial Corp., said his firm was excited to support Ms. Thompson, on her road to the 2014 Olympic Winter Games in Sochi, Russia.

She has been a member of Canada's ski cross team since 2010 and has also won the Canadian Championships title in the past two seasons. Ski Cross is a new and exciting sport and was first introduced to the Olympic Games in Vancouver 2010.

“I am thrilled to have a strong sponsor behind me as I embark on an important season which will not only include World Cup events, but also the World Championships in Norway as well as the X-Games in Aspen,” Thompson said.

PI Financial Corp., now in its 30th year of operations, is a Vancouver-based, full service investment dealer employing 175 people in its offices in Vancouver, Toronto, Victoria and Calgary.

PI Financial and its Chairman Max Meier have been supporters of alpine ski racing for the last 20 years. From 2007 to 2011, PI Financial was the headgear sponsor for Whistler’s Britt Janyk who retired last year after having won 15 Canadian Championships. Mr. Meier is the co-founder of the Whistler Cup, an International Juvenile ski event which celebrated its 20th anniversary this year and PI Financial has been a sponsor of that event since its inception. Mr. Meier is also a past-Chairman of Alpine Canada and a founding member of the Podium Club, a fundraising initiative of the Canadian Alpine Ski Team.

For more information, please contact:
Max Meier
Chairman & CEO
Tel: (604) 664-2905