The Importance of the Duty to Act in the Client’s Best Interest
Many investors assume all financial advisors have a duty to act in their best interests, yet that is not necessarily true. Regulations only require most advisors to ensure that the investments they recommend are suitable for their clients.
CFP® professionals are required to maintain a higher standard. They are mandated to place their clients’ interests ahead of their own and all other interests. CFP’s must adhere to rigorous standards that are set and enforced by the FP Canada Standards Council™, including The Principles of the Code of Ethics:
- Duty of Loyalty to the Client
- Integrity
- Objectivity
- Competence
- Fairness
- Confidentiality
- Diligence
- Professionalism
The Importance of Asset Allocation
The Importance of Diversification
The Importance of Tempering Emotions
